How Does An Individual Build His Personal Brand?

Personal Branding is your autobiography. It plays a significant role during the early days of your career. A survey indicates that over 83% of the hiring managers decision is affected by the Personal Brand.

It should highlight your strengths, establish a reputation of trust and determination, and put forth qualities that make you stand out from the crowd. It’s both helpful and necessary to stand out when applying for a job or starting your own entity. Being aware of your starting point is essential to be oriented however daunting the task is.

Key Factors

1) Define Your Strategy

You need to know where you are starting before you can begin your ascent. Your personal brand should accurately reflect your professional and personal identity. Be introspective of your strong and weak zones. Ask your peers and discover how they describe you. You need to decide your niche before starting. Define your target audience.

2) Best in Business

Starting a business is a financial, professional, and emotional commitment. There will be moments when negatives will overwhelm the positive and during those times, emotional commitment keeps you going.

2.1) Commitment to Quality: This is an important factor that minimizes bad decisions and maximizes good decisions in the future. It gives you a competitive edge in a new business. Your client must associate the word “quality” with every service you provide.

2.2) Pace your Growth: The learning curve is very steep in the early days of business. A good business must create a strong launchpad for growth. It is imperative you decide whether you are a lone wolf if a little supplemental oxygen is required or a band of Sherpas. Assess your skills and develop a prioritized list.

2.3) Charge for your Expertise: If you are good at anything, do not do it for free. But it’s essential you provide consistent quality at all times. This will put you in a position of charging a premium rate. There are clients who are willing to pay more for the right expertise.

3) Network a Mentor

Navigating your early professional career can be tedious. Finding the right mentor can be crucial to professional success. Having someone to talk about job options, workplace conflict, and navigating the professional world can help you gain invaluable insight and make the right decisions.

4) Learning is a Constant

Learning is a continuous process whether you become an adult or start the professional journey. You will need to learn organically in a work environment but to advance in your career; it is important to seek learning opportunities. The Industries constantly evolve and it’s imperative we do as well.

5) ROI

It is important to build your ROI for a great future and good return on investments.

Responsibility: Achieving 100 percent responsibility at work may sound too idealistic. But it’s imperative we strive for it. Responsibility means you are obliged to carry out a duty.

Ownership: People who are good at taking ownership generally succeed faster than their peers. It implied a high level of loyalty and dependability blended with passion, perseverance, and persistence for your job.

Integrity: It is the very core of one’s character and it is derived from our values. As we improve the quality of our character, our relationships with others improve significantly. As a leader, you can exhibit integrity by being consistent and keep up with your commitments. You win the client with your skill and commitment.

6) Setting up Infrastructure

Have a professional photograph of yourself. Enhance your portfolio by adding your accolades, speeches, blogs. It is imperative you blog or undertakes public speaking. This would highlight the expertise of your field.